OSLO, Norway, July 28 (UPI) -- A Norwegian seafood company is touting its whale burgers in hopes of reviving interest in whale meat.
The Karsten Ellingsen Co. in the Lofoten Islands advertises its "Lofotburger" as "tasty and tender," the newspaper Aftenposten reports. The same company markets "Lofotskinke," which it describes as pastrami made from whale meat and containing only 1 percent fat.
Sales of whale meat have dropped in Norway, while the government -- along with Japan -- plans to increase the catch of minke whales. Anti-whaling groups like the Whale and Dolphin Conservation Society of the UK have issued statements denouncing whale burgers and other attempts to find new ways of selling whale meat as "an attempt to revive a dying industry."
Ulf Ellingsen, owner of the Ellingsen company, said he sees the anti-whale meat push as free publicity.
"People will become more and more curious," Ellingsen told Norwegian Broadcasting. "I don't think people will let themselves be scared off by the criticism."