CHICAGO, July 14 (UPI) -- The cash-strapped Chicago Transit Authority is considering selling naming rights of its subway lines, trains and stations to corporate sponsors.
Similar to the way sports teams are renamed, it's part of a pitch to boost revenue and streamline operations as the transit agency gears up for a certain budget crunch next year.
Aecom Consult representatives, contracted to analyze CTA operations, told the transit board that it should look for new ways to bolster advertising revenue, adding ATMs and selling naming rights, as was done with U.S. Cellular Field, the Chicago Sun-Times said Thursday.
"A corporate sponsor might agree to sponsor the Blue Line or Orange Line," Aecom's John Burns said.
"Everything is up for consideration," CTA Board President Carole Brown said. "Everything is a possibility."
Earlier, the Chicago Tribune said, the TECO Line Streetcar System of Tampa. Fla., was named after a utility company and has offered stations and streetcars for naming.