Los Angeles Lakers, Bibigo, global marketing partnership, Bibigo logo on Lakers jerseys, food company, NBA, Sports, UCLA Health Traing Center, El Segundo, California

Lakers Make NBA History by Renting Out 2.5 Square Inches of Real Estate for $100 Million

Los Angeles Lakers President of Business Operations speaks during during the team's kick-off event to announce a new global marketing partnership with Bibigo, a popular South Korean food company at the UCLA Health Training Center in El Segundo, California on Monday, September 20, 2021. Ahead of the 2017-18 NBA season, the NBA put into action its patch program that allowed NBA teams to rent out a small square (2.5 inches by 2.5 inches) on the left shoulder of their jerseys to outside companies. The Lakers' $100 million partnership with Bibigo is now the largest jersey patch deal in the NBA. It's also the league's first jersey patch deal with a company outside of the United States and LA's first international partnership in franchise history. Photo by Jim Ruymen/UPI...

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