Jeff Bezos attends the "Star Trek Beyond" premiere in San Diego

Founder and CEO of Amazon Jeff Bezos attends the premiere of the sci-fi motion picture thriller "Star Trek Beyond" at Embarcadero Marina Park South in San Diego, California on July 20, 2016. Storyline: The USS Enterprise crew explores the furthest reaches of uncharted space, where they encounter a new ruthless enemy who puts them and everything the Federation stands for to the test. Photo by Jim Ruymen/UPI