Reebok and the Ultimate Fighting Championship (UFC) announce new partnership

Reebok and the Ultimate Fighting Championship (UFC) announce new partnership

First and current UFC Women's Bantamweight Champion Ronda Rousey stands with her belt at a press conference when Reebok and UFC Announce Long-Term Partnership at Industria Studios in New York City on December 2, 2014. The UFC announced on Tuesday the finalization of a landmark six-year partnership with Reebok which could dramatically shift the role of sponsorships in mixed martial arts. UPI/John Angelillo