Los Angeles Lakers make NBA history by renting out 2.5 square inches of real estate for $100 million

Los Angeles Lakers CEO Jeanie Buss holds a new Lakers jersey with Bibigo Head of Global Business Planning Sun-Ho Lee during the team's kick-off event to announce a new global marketing partnership with Bibigo, a popular South Korean food company, at the UCLA Health Training Center in El Segundo, Calif., on Monday, September 20, 2021. The Lakers' $100 million partnership with Bibigo is now the largest jersey patch deal in the NBA. It's also the league's first jersey patch deal with a company outside the United States and LA's first international partnership in franchise history. Photo by Jim Ruymen/UPI