Reebok and the Ultimate Fighting Championship (UFC) announce new partnership

First and current UFC Women's Bantamweight Champion Ronda Rousey stands with her belt at a press conference when Reebok and UFC Announce Long-Term Partnership at Industria Studios in New York City on December 2, 2014. The UFC announced on Tuesday the finalization of a landmark six-year partnership with Reebok which could dramatically shift the role of sponsorships in mixed martial arts. UPI/John Angelillo