The Players' Tribune launch in New York

Rob Gronkowski arrives on the red carpet at the launch of The Players' Tribune at Canoe Studios in New York City on February 14, 2015. The Players' Tribune is a first-of-its-kind, multi-media sports platform that will bring fans closer to the games they love by offering fresh, candid, daily content produced from the players unique and direct points of view. Photo by John Angelillo/UPI