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7-ELELVEN CONVERTS CONVERTS TWO STORES TO KWIK-E-MARTS FOR SIMPSON PROMO IN LOS ANGELES
Customer Samantha Movradian enjoys her Squishee at a 7-Eleven convenience store converted to a "Kwik-E-Mart" in Los Angeles on July 2, 2007. Over the weekend, 7-Eleven Inc. turned eleven stores into Kwik-E-Marts, the fictional convenience stores of "The Simpsons" fame, to promote the release later this month of "The Simpsons Movie," in the latest example of marketers making life imitate art. The store sells items that until now existed only on television: Buzz Cola, KrustyO's cereal and Squishees, the slushy drink knockoff of Slurpees. It's all part of a campaign to hype the July 27 opening of "The Simpsons Movie," the big-screen debut for the long-running television cartoon, which loves to lampoon 7-Eleven as a store that sells all kinds of unhealthy snacks and is run by a man with a thick Indian accent. (UPI Photo/Jim Ruymen)

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7-ELELVEN CONVERTS CONVERTS TWO STORES TO KWIK-E-MARTS FOR SIMPSON PROMO IN LOS ANGELES
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