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Man sits in front of a Nike billboard in Beijing

A Chinese man sits in front of a huge Nike advertisement outside a shopping mall in Beijing, China on April 28, 2008. The Beijing 2008 Olympics are fast approaching and one of the hottest races shaping up is not among the athletes, but the companies that outfit them. China is one of the largest emerging markets and a top priority for shoemakers fighting for market share. (UPI Photo/Stephen Shaver)

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