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Reebok and the Ultimate Fighting Championship (UFC) announce new partnership

Swizz Beatz and Ronda Rousey take a selfie together at a press conference when Reebok and UFC Announce Long-Term Partnership at Industria Studios in New York City on December 2, 2014. The UFC announced on Tuesday the finalization of a landmark six-year partnership with Reebok which could dramatically shift the role of sponsorships in mixed martial arts. UPI/John Angelillo

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