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Wally Amos, aka Famous Amos, as spokesman for Literacy Volunteers of America

Cookie baron, Famous Amos, hopes to parlay his success in the business world into success of a more rewarding kind - teaching the illiterate to read. "I've become very well known for making chocolate chip cookies and it's nice to be able to use that in a constructive, positive way," Wally Amos said of his work as national spokesman for Literacy Volunteers of America. Photo by Charles Blagdon/Files

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