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Richard Branson launches into the U.S. cellular phone market with Virgin Mobile

NYP2002072408 - NEW YORK, July 24 (UPI) -- Sir Richard Branson, CEO of the Virgin Group dressed in a fleshtone skin suit is lowered on a lift designed like a cell phone to announce his company launch into the United States cellular phone market with Virgin Mobile during a July 24, 2002 press conference at his New York Virgin Record flagship store. ep/Ezio Petersen UPI

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