Mattel to launch collection of female WWE star dolls

"This line show girls that they too can be a WWE Superstar," the Girl's Toy Box senior vice president said.
By Annie Martin  |  Updated July 21, 2017 at 2:35 PM
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July 21 (UPI) -- Mattel will launch a new doll collection based on several female WWE stars.

The toy company announced in a press release Thursday that it will release "the first-ever fashion dolls" of Nikki and Brie Bella, Sasha Banks, Natalya, Charlotte Flair, Becky Lynch, Alicia Fox and Eva Marie.

"The launch of the first-ever WWE girls' product line is a significant moment in the evolution of not only our female Superstars, but our entire company," WWE chief brand officer Stephanie McMahon said. "We are honored to partner with Mattel to provide kids with another way to connect with our incredible female performers who inspire confidence and strength."

"At Mattel, we have a deep understanding of how girls play and are proud to be WWE's partner in bringing the first ever female Superstar fashion doll line to fans," Girl's Toy Box senior vice president Lori Pantel added. "This line show girls that they too can be a WWE Superstar and fits well within our portfolio of girl's brands by offering unique doll aesthetics with empowering messages."

Mattel will launch "the first-ever fashion dolls" of Nikki and Brie Bella and other WWE Superstars. Photo by Mattel

Mattel unveiled the collection Thursday at San Diego Comic-Con ahead of its September release at Toys"R"Us. The 12-inch dolls show Nikki and Brie Bella wearing coordinating red, white and black ensembles.

"So honored! Such a dream! The new version of @barbie The NEW WWE Superstars Dolls! The representation of empowerment, strength, independence and confidence!" Nikki wrote on Instagram. "PS we don't need Ken."

"We are honored to be apart of @Mattel #WWESuperStars collection. Dolls that stand for confidence, empowerment and a new era of women," she added on the Bella Twins official Twitter.

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