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Gifts from drug companies may affect doctor prescriptions, study says

Nearly 40 percent of doctors in the study accepted money, meals, trips and other gifts from drug companies that ranged in value from as little as $7 a year to as much as $200,000 in cash.

By HealthDay News
New research suggests that marketing efforts by drug companies -- including giving a variety of gifts to doctors -- may have an influence on what drugs they prescribe for patients. Photo by meditations/Pixabay
New research suggests that marketing efforts by drug companies -- including giving a variety of gifts to doctors -- may have an influence on what drugs they prescribe for patients. Photo by meditations/Pixabay

THURSDAY, Oct. 26, 2017 -- Gifts from drug companies can lead doctors and other health care providers to prescribe more brand-name and expensive medications, a new study finds.

The researchers analyzed data from 2013 from nearly 2,900 health care providers in the Washington, D.C., area who issued prescriptions through Medicare Part D, the federal prescription drug program for people who are 65 and over or disabled.

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Nearly 40 percent of these doctors or providers accepted money, meals, trips and other gifts from drug companies, the study found.

The gifts -- totaling $3.9 million -- ranged from as little as $7 a year, or the cost of a dozen donuts, to as much as $200,000 in cash, according to researchers.

Health care providers who received gifts from drug companies averaged 892 prescriptions, compared with 389 prescriptions ordered by those who didn't receive gifts.

Gift recipients also prescribed 7.8 percent more brand-name drugs than those who did not receive gifts.

Health care providers who received even small gifts of less than $500 a year, issued more expensive prescriptions, such as $114 vs. $85, and more prescriptions -- 30.3 percent vs. 25.7 percent -- than those who received no gifts. Those who received large gifts of more than $500 a year had the highest average costs per prescription, at $189, and percentage of brand-name prescriptions, at nearly 40 percent.

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"This study clearly shows that even small gifts change the practice of medicine," said study co-senior author Dr. Adriane Fugh-Berman, a professor in the department of pharmacology and physiology at Georgetown University Medical Center. "Gifts, no matter their size, have a powerful effect on human relationships, and pharmaceutical companies are well aware of that."

No national laws prohibit health care providers from accepting gifts from drug companies, but there should be, she said, in order to protect patients' health.

"Industry gifts influence prescribing behavior, cost taxpayers money and should be banned," Fugh-Berman said in a university news release. She is also director of PharmedOut, a research and education project that examines pharmaceutical industry marketing.

The study's findings were published Oct. 25 in the journal PLOS ONE.

More information

Santa Clara University has more on drug company gifts to doctors.

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