Advertisement

Jamie Oliver's lunch campaign may backfire

LONDON, June 10 (UPI) -- Celebrity TV chef Jamie Oliver exposed unhealthy food in school lunches, but his efforts may have inadvertently led to worse food, a British official said.

Prue Leith, the restauranteur and former British government food adviser, told the Hay Festival the idea behind the chef's campaign was praiseworthy, but a 2009 study suggested the number of children eating school meals dropped by 400,000 since 2005, The Sunday Telegraph reported.

Advertisement

Leith said she once checked on child's lunchbox and it contained a can of Coke, a packet of biscuits, a Kit Kat, two sets of pink-and-white sugar false teeth and another sugary treat.

Unfortunately, many parents are supplying their children with worse lunches than the schools supplied.

Oliver's work on TV and a documentary highlighted than many school lunches could have been healthier and eventually he met with Tony Blair, who was prime minister at the time, and the British government allocated $435 million over three years to invest in proper kitchens in schools, Leith said.

In addition, 1-in-4 schools having a cooking club and every child in a state school can learn to cook, but often parents do not think it is important, Leith said.

Advertisement

Latest Headlines