CHARLOTTESVILLE, Va., Aug. 13 (UPI) -- Correcting misconceptions about campus drinking results in dramatically fewer alcohol-related negative consequences, U.S. researchers say.
Dr. James Turner and Jennifer Bauerle of the University of Virginia and H. Wesley Perkins of Hobart and William Smith Colleges said social norms research has shown students are influenced by perceptions, whether right or wrong, and tend to behave according to what they perceive to be normal.
After a marketing campaign to better inform first-year students about drinking behaviors at the University of Virginia began, Turner and colleagues surveyed students exposed to the campaign about 10 alcohol-related consequences.
The study published at the Journal of American College Health found students' odds of experiencing none of 10 alcohol-related consequences nearly doubled and multiple consequences decreased by more than half for all undergraduate students.
First-year students exposed to the campaign reported a 22 percent reduction in the odds of experiencing multiple negative consequences and a 24 percent reduction in the odds of having an estimated blood-alcohol content of greater than .08 the last time they partied, the study said.