Survey: Nutrition beats fitness as concern

April 13, 2007 at 6:52 PM
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WASHINGTON, April 13 (UPI) -- Four in five U.S. consumers are more concerned about health, nutrition and fitness than they were a year ago, but nutrition now beats out fitness.

A survey of approximately 3,000 consumers by food industry expert Phil Lempert suggests convenience, technology and value will be key food consumer drivers in 2007.

"Shoppers care more than ever about the kinds of foods they buy and a growing number of consumers especially want to know where their foods came from and how they were raised or grown," Lempert, who publishes The Lempert Report on food consumerism, said in a statement.

The survey, which evaluated consumers' attitudes toward selecting foods, found 95 percent of consumers are concerned about nutrition, and there is a growing trend toward fresh, minimally processed foods and greater interest in fruits and vegetables.

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