July 12 (UPI) -- Hallmark has announced plans to launch a new streaming service called Hallmark+ in mid-September.
The platform will replace and expand on the Hallmark Movies Now app.
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Lacey Chabert can be seen in numerous TV movies that will be available on the Hallmark+ streaming service, starting in September. File Photo by David Silpa/UPI | License Photo
"Hallmark+ marks a seminal moment for Hallmark," Mike Perry, Hallmark's president and CEO, said in a statement Thursday.
"By intertwining new, rich content experiences with tangible rewards and premium Hallmark gifts, we are delivering a unique, new program that reflects our commitment to spreading joy through our deeply beloved brand touchpoints."
Hallmark specializes in aspirational, feel-good programs, including lifestyle and mystery series, as well as comedy, romance and holiday movies.
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