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New 'Into the Dark' movie explores horror of the double standard

By Fred Topel

Aug. 30 (UPI) -- Hulu released the trailer for September's Into the Dark movie on Friday. Pure premieres on the streaming service Friday, Sept. 6.

Each month, Into the Dark premieres a new, original horror film based on a holiday pertaining to that month. Pure takes place at a Purity Retreat which encourages teenaged women to abstain from sex.

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Jahkara Smith plays Shay, attending her first Purity Retreat where Pastor Seth (Scott Porter) takes a special liking to her. As they prepare for Daughter's Day, Shay begins having terrifying visions. The trailer ends with Shay locked in a cage, screaming.

The official synopsis adds the detail that the girls attend the Purity Retreat with their fathers. One girl performs a ritual that unleashes a supernatural entity, but the synopsis is explicit that the male demands for purity are as frightening as the demon.

"The terrifying question emergest," the synopsis reads. "What is more dangerous: The demon they've unleashed, or the pressure to conform to their fathers' expectations?"

Hanna Macpherson directed Pure from a story by herself with Paul Fischer and Paul Davis. McKaley Miller, Annalisa Cochrane, Ciara Bravo, Jim Klock and T.C. Carter also star in Pure.

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Blumhouse, the production house behind The Purge, Happy Death Day and Get Out, produces Into the Dark. The cast comes from horror lineage too. Smith is also a regular on AMC's horror series NOS4A2. Miller starred in Ma for Blumhouse. Carter was in the film Assassination Nation.

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