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American Girl specials in the works at Amazon

By
Karen Butler
Amazon CEO Jeff Bezos talks about the new Kindle Paperwhite and Kindle Fire HD during a news conference in Santa Monica on September 6, 2012. File Photo by Phil McCarten/UPI
Amazon CEO Jeff Bezos talks about the new Kindle Paperwhite and Kindle Fire HD during a news conference in Santa Monica on September 6, 2012. File Photo by Phil McCarten/UPI | License Photo

SEATTLE, Feb. 2 (UPI) -- Amazon says it is working on four, live-action specials based on the iconic American Girl dolls.

The first program is scheduled to premiere on the Amazon Prime Video, online, streaming service later this year.

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"American Girl resonates strongly with kids and parents alike through its message of self-confidence, adventure, exploration and learning," Tara Sorensen, head of kids programming for Amazon Studios, said in a statement. "Their research dives deep and adds rich layers to the IP that are unparalleled in this space which, in turn, will facilitate a truly enriched on-screen experience."

"Amazon Studios has differentiated itself by creating shows that bring more than just entertainment to families," added Catherine Balsam-Schwaber, chief content officer of Mattel Inc. "Their focus on creating positive role models that both inspire and educate was an absolute perfect fit with Mattel's mission of creating purposeful play. Partnering with Amazon shows our commitment to innovation and to bringing content to our customers where, when and how they want to watch it."

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