Kendall Jenner is the new face of Estee Lauder

NEW YORK, Nov. 17 (UPI) -- Reality television star Kendall Jenner is the new face of Estee Lauder.

"Fashion muse, It Girl, Instagram sensation, cover star... and now our new model," the beauty giant announced on its website.

The message is accompanied by a video clip of Jenner sharing memories of using Estee Lauder products.

"The first time I wore makeup, I was a little girl and my mom was filming me," Jenner said in the clip, which then briefly cuts to the 19-year-old brunette as a small child with her mother off-camera and asking her if she did her makeup herself.

"And I'm like: 'Mom, I did my makeup. Do you like it?' And she was, like, 'Yeah, you look beautiful,'" Jenner recalled. "To think back to me being a young kid, going through my mom's makeup drawer, playing with Estee Lauder and then flip to now and I'm a part of this family. I feel like I'm more honored to be a part of something with such amazing names involved. It's something that I didn't really expect to happen so quickly. It's so crazy. ... I just want to be the best me I can be."

Jenner is the daughter of Bruce and Kris Jenner, and the half-sister of Kim, Khloe and Kourtney Kardashian.