Betty White tops InterMedia's Entertainment Star Index

WOODLAND HILLS, Calif., Sept. 3 (UPI) -- Betty White has ranked No. 1 on the InterMedia Entertainment Star Index for the second quarter of 2014.

"Betty White's staying power is a marvel of the entertainment business; she has proven herself to be a highly-effective celebrity spokesperson -- one whose sense of humor and disarming charm seem to only strengthen her trustworthiness and influence with people of both genders and all ages," Rob Levy, president of InterMedia Entertainment, said in a statement Wednesday.

White, 92, is currently the star of the TV comedies Hot in Cleveland and Betty White's Off Their Rockers. She is most famous for her work on the classic sitcoms The Golden Girls and The Mary Tyler Moore Show.

InterMedia says its Entertainment Star Index was designed to "capture and track rapidly-shifting public sentiment concerning celebrities in a media- and celebrity-obsessed society." The company said it conducts this primary consumer research on a quarterly basis to ensure the index "is reflective of current media trends and consumer attitudes."