Oprah Winfrey arrives on the red carpet at Lee Daniels' 'The Butler' New York premiere, hosted by TWC, DeLeon Tequila and Samsung Galaxy at the Ziegfeld Theater in New York City on August 5, 2013. UPI/Dennis Van Tine | License Photo
ZURICH, Switzerland, Aug. 9 (UPI) -- Swiss tourism officials have apologized to Oprah Winfrey after a Zurich store employee refused to show the U.S. media mogul an expensive purse.
Winfrey told "Entertainment Tonight" an assistant in the luxury Trois Pommes boutique would not let her take a closer look at a $38,000 black "lizard or alligator skin" handbag she had asked to see.
Winfrey said the staffer told her the purse, which was behind a security window, was too expensive for her and offered to show her other models.
"We are fuming -- this person acted terribly wrong. We are sorry this happened to Oprah," Switzerland Tourism tweet in response to what Winfrey has described as a racist incident.
Tourism office spokeswoman Daniela Bar further told the Blick newspaper this was an isolated incident and not indicative of typical Swiss attitudes.
The store's owner Trudie Gotz apologized for her assistant's behavior, telling Blick there had been "a misunderstanding between her and Oprah."
"We don't have any facial recognition here," Gotz said.
The Local.ch noted Winfrey is one of the wealthiest women in the world and worth an estimated at $2.5 billion.
"The Oprah Winfrey Show," which wrapped its 25-year run in 2011, was not shown in Switzerland.
Winfrey was in the country last month to attend the wedding of her friend, singer Tina Turner.
The Local.ch said Gotz was also a guest at the event.