Disney to launch new channel in Russia

Oct. 27, 2011 at 2:59 PM
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MOSCOW, Oct. 27 (UPI) -- The Walt Disney Co. says it plans to create a new Disney Channel in Russia.

Disney and media company UTH Russia announced Thursday plans to launch an ad-supported free-to-air Disney Channel in Russia early next year. The channel will air Disney's popular signature programming, as well as original Russian content, Disney said in a release.

Disney through one of its subsidiaries, will acquire a 49 percent in the Seven TV network from UTH Russia. The new Disney Channel will replace the current branding and programming of Seven TV and will air on broadcast stations in 54 large urban markets, including Moscow and St. Petersburg, as well as hundreds of rural communities through other distribution agreements, Disney said.

"Disney Channel became one of the most popular and beloved cable channels in Russia," Marina Jigalova-Ozkan, managing director for The Walt Disney Co. in Russia, said in a release. "We are very happy that together with such a reliable and respectful partner as UTH Disney will bring high-quality family entertainment to every family in Russia."

Disney said Disney Channels Worldwide is comprised of 100 channels in 35 languages reaching 325 million households globally.

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