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May NASCAR race called Top Gear 300

Trevor Bayne (21) takes the checkered flag and the victory becoming the youngest driver in NASCAR history to win the Daytona 500 at Daytona International Speedway in Daytona Beach, Florida on February 20, 2011. UPI Photo/Martin Fried | <a href="/News_Photos/lp/3c04ce71c39981df5d432c881cd67175/" target="_blank">License Photo</a>
Trevor Bayne (21) takes the checkered flag and the victory becoming the youngest driver in NASCAR history to win the Daytona 500 at Daytona International Speedway in Daytona Beach, Florida on February 20, 2011. UPI Photo/Martin Fried | License Photo

CONCORD, N.C., March 15 (UPI) -- The History cable TV channel and Charlotte Motor Speedway say the upcoming Nationwide Series Top Gear 300 race is being named after a show on the channel.

The NASCAR race named for History's popular car-themed series will air on ABC May 28.

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Terms of the sponsorship entitlement were not disclosed.

"At first glance, pairing a television show with a NASCAR race might seem like a non-traditional sponsorship," Marcus Smith, president and general manager of Charlotte Motor Speedway, said in a statement Monday. "But this is a perfect fit for our race fans. 'Top Gear' is a television program with risk taking behind the wheel and high-performance equipment, just like a NASCAR race at Charlotte Motor Speedway."

The U.S. version of the award-winning British program, "Top Gear," was recently renewed for a second season.

Chris Moseley, senior vice president of marketing at History, said the partnership between NASCAR and "Top Gear" is a good fit "in terms of a brand synergy and audience reach."

"It allows us to increase awareness of Top Gear with a highly targeted consumer audience whose love and appreciation of cars rival our most passionate viewers," Moseley said.

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