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Syfy to help promote 'Spider-Man' musical

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Bono arrives for the premiere of "The Lazarus Effect" at the Museum of Modern Art in New York on May 4, 2010. UPI /Laura Cavanaugh | <a href="/News_Photos/lp/cd68cc5374c99d96492a5bc744e48031/" target="_blank">License Photo</a>
Bono arrives for the premiere of "The Lazarus Effect" at the Museum of Modern Art in New York on May 4, 2010. UPI /Laura Cavanaugh | License Photo

NEW YORK, Nov. 11 (UPI) -- The cable TV network Syfy says it will be a lead media partner for the upcoming Broadway musical "Spider-Man Turn Off the Dark."

The show about the comic-book web-slinger is being directed by innovator Julie Taymor and features music by U2's Bono and The Edge.

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Elements of the partnership between the musical and Syfy include sweepstakes, special promotions, regional affiliate partnerships and prominent media exposure.

"Syfy is thrilled to partner with such an incredibly talented team of luminaries to bring to life the iconic 'Spider-Man' franchise as a spectacular and ground-breaking production for a whole new Broadway audience," Dave Howe, president of Syfy, said in a statement Thursday. "Last year, Syfy was a proud sponsor of the Tim Burton exhibit at the Museum of Modern Art, and this year we're honored to lend our support to this ambitious landmark theatrical vision."

"Turn Off the Dark" is to begin performances at Broadway's Foxwoods Theatre Nov. 28, with opening night set for Jan. 11.

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