NEW YORK, June 18 (UPI) -- Cincinnati Bengals wide receiver Chad Ochocinco is set to star in a reality competition series called "Ochocinco: The Ultimate Catch," VH1 said.
The show, starring the former "Dancing with the Stars" competitor, is to premiere July 11.
"Giving the same passion and intensity to his love life as he brings to the football field, Chad evaluates 85 women vying for his heart at a 'dating training camp' with friend Bernard Berrian, Minnesota Vikings wide receiver," VH1 said in a news release Thursday. "Chad picks 17 women to advance to the next round of the competition and compete in his bracket-style dating tournament. The winner will not only be awarded with a championship ring but the lucky lady will also win the ultimate prize, Chad Ochocinco's heart."
Contestants will compete each week for a "game ball," the release said.