Bravo to air Live Earth music special

April 21, 2010 at 10:55 PM
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LOS ANGELES, April 21 (UPI) -- U.S. television's Bravo says it plans to air a 1-hour Live Earth music special featuring performances by Collective Soul, Estelle and Melissa Etheridge.

The program, which is intended to spotlight the challenges and solutions of the global water crisis, is to air Friday. It will also include performances by John Legend, Rob Thomas and The Roots, the network said.

"Bravo has been a longtime supporter of Live Earth and their mission to raise awareness on these important environmental issues," Frances Berwick, Bravo Media's general manager and executive vice president, said in a statement Tuesday. "We think this special -- which airs as part of NBC Universal's Green is Universal initiative -- will resonate with Bravo's eco-conscious viewers, and through heightened awareness comes change."

"The goal of this TV special is to engage audiences in the challenges and solutions associated with the global water crisis in an educational and entertaining format," added Kevin Wall, Live Earth founder. "Bravo is the ideal network for this program because its viewers are very tuned in to environmental and social issues."

Live Earth describes itself as a for-profit company that "seeks to leverage the power of entertainment through integrated events, media and the live experience to ignite a global movement aimed at solving the most critical environmental issues of our time."

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