Kendrick Lamar promotes Super Bowl LIX halftime show (12 images)

By Wade Sheridan

Kendrick Lamar previews his upcoming Super Bowl LIX halftime show along with pregame performers such as Jon Batiste, Trombone Shorty, Lauren Daigle and Ledisi in New Orleans on Thursday. Super Bowl LIX will kick off at 6:30 p.m. EST on February 9.

Kendrick Lamar stands on the stage during the Super Bowl LIX Pregame + Apple Music Halftime Show press conference in New Orleans on February 6, 2025. Super Bowl LIX between the Kansas City Chiefs and the Philadelphia Eagles will be played on February 9, 2025. Photo by John Angelillo/UPI

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Lamar said his performance will "put rap culture on the forefront, where it needs to be." Photo by John Angelillo/UPI

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Lamar is set to take the stage with singer-songwriter SZA. Photo by John Angelillo/UPI

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"It reminds me of the essence and the core response of rap and hip hop and how far it can go," Lamar said. "For me it means everything because it puts the culture on the forefront where it needs to be and not minimized to just a catchy song or verse. This is a true art form." Photo by John Angelillo/UPI

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