BTS is collaborating with Mattel on a new collection of dolls, collectible figures, games and other projects. File Photo by Jim Ruymen/UPI | License Photo
Jan. 7 (UPI) -- South Korean boy band BTS will release an official toy line with Mattel.
The K-pop group is partnering with the company on a new collection of dolls, collectible figures, games and other products, Mattel confirmed in a press release Sunday.
BTS and Mattel will launch the toy line in summer 2019. The collection will include dolls of BTS members RM, Jin, Suga, J-Hope, Jimin, V and Jungkook inspired by the group's "Idol" music video.
Mattel senior vice president Sejal Shah Miller praised BTS as a cultural sensation with global influence.
"BTS is a pop-culture music phenomenon that transcends age, culture and language, and through this partnership, Mattel will offer a new way for millions across the world to engage with the band," Miller said.
"Partnering with established franchises that have global appeal is a cornerstone of our strategy and given our creative expertise, we are perfectly suited to create products celebrating BTS," he added.
Mattel confirmed the news in a tweet Sunday.
"Mattel, @bts_bighit & @BigHitEnt are bringing #BTSDollsOfficial to millions around the world!" the post reads.
BTS enjoyed worldwide success in 2018, and was named Person of the Year in a Time readers poll. The group is known for such singles as "Fake Love," "Mic Drop" and "Idol," and released the album Love Yourself: Answer in August.