Jan. 31 (UPI) -- Calvin Harris says he grew a beard "to be taken seriously" ahead of the 2018 Grammy Awards.
The 34-year-old DJ and music producer said in a series of tweets Tuesday that he sprouted facial hair to impress The Recording Academy and win an award at the Grammys this week.
"Last year I grew a big ol beard in order to be taken seriously by the Grammys as a producer. It worked to an extent - my Producer of the Year nomination came through and I was happy the beard was performing as well as I had hoped," Harris wrote.
"But unfortunately this weekend I learned that even a new beard has its limitations. On Sunday I lost out to the incredible Greg Kurstin," he said. "A big ol beard can only take you so far. An important lesson learned that i am happy to pass forward to all of you good people."
"Now my beard is gone, the experiment completed and I can move forward with 2018! God bless and thank you for your support!!!" the star added.
Harris shared a photo the same day on Instagram of his freshly-trimmed facial hair. He wore a fuller beard and mustache while attending the Grammy Awards and Diplo's after-party on Sunday.
Harris is known for the singles "How Deep is Your Love" with Disciples, "This is What You Came For" featuring Rihanna and "Feels" featuring Pharrell Williams, Katy Perry and Big Sean. He last released the album Funk Wav Bounces Vol. 1 in June.