BTS teams with UNICEF on anti-violence campaign

Nov. 1 (UPI) -- South Korean boy band BTS has teamed with UNICEF on an anti-violence campaign.

The K-pop group will support the organization's #ENDViolence initiative by launching and sponsoring the Love Myself campaign, according to the Love Myself website.

The #ENDViolence initiative aims to protect children at home, in school and in their communities. Love Myself, a play on BTS' album Love Yourself 'Her', also seeks to prevent violence against children and teens.

Billboard reported BTS and its agency, Big Hit Entertainment, have pledged to donate nearly $450,000 over the next two years. The band will also give 3 percent of its Love Yourself 'Her' physical album sales, as well as all income from sales of official Love Myself goods.

BTS celebrated the collaboration by posting photos Tuesday on Twitter. The K-pop stars used "Love Yourself" in the captions.

"#BTSLoveMyself #BTS," the group wrote.