Feb. 24 (UPI) -- Music superstar Bruno Mars will be presented with the 2017 iHeartRadio Innovator Award in Los Angeles next month.
The iHeartRadio Music Awards ceremony at the Forum is scheduled to be televised March 5 on TBS, TNT and truTV.
"We are proud to have Bruno join Pharrell Williams, Justin Timberlake, and U2 in the elite group of iHeartRadio Innovators," John Sykes, president of entertainment enterprises for iHeartMedia, said in a statement. "From the start of his career Bruno has been fearless in his approach to all things creative. This award was made for him."
"Bruno Mars has raised the bar for both performers and musicians worldwide," added Tom Poleman, president of the national programming group for iHeartMedia. "Not only does he have incredible passion for his craft, but he has the talent to back it up. Bruno has reinvented music pop culture and we are honored to present him with one of the most prominent awards of the evening."
"I'm incredibly honored to be presented with this year's iHeartRadio Innovator Award," Mars remarked. "I'm excited to take the stage for the first time at the annual iHeartRadio Music Awards."