LONDON, Oct. 27 (UPI) -- The music video for Adele's new single "Hello" has overtaken Taylor Swift's "Bad Blood" as the most-viewed video in 24 hours.
The ballad, which marks Adele's return to music after a three year hiatus, obtained a dominating 27.7 million views in its first day as compared to "Bad Blood," which peaked at a then record-setting 20.1 million views in its first 24 hours of release.