SANTA MONICA, Calif., June 21 (UPI) -- The Recording Academy and CBS have signed a 10-year deal that will keep the annual Grammy Awards broadcast on the U.S. television network through 2021.
The pact was announced Tuesday.
CBS has been the broadcast home of the Grammy Awards, which honor the previous year's best in music and recording, since 1973.
"We are so pleased to continue our longstanding partnership with our friends at CBS, which has grown beyond our signature Grammy Awards event," Neil Portnow, president and chief executive officer of The Recording Academy, said in a statement. "We have consistently collaborated to ensure that a dynamic, fresh and diverse live telecast is presented, and we are proud of the collective growth and results we have achieved."
"We are excited to be the home of the Grammys for another decade and to continue our long and mutually beneficial partnership with The Recording Academy," added Leslie Moonves, president and chief executive officer of CBS Corp. "The long-term structure of this deal will provide even greater continuity with marketing and sales opportunities for both organizations for an event that continues to grow in size and scope -- both culturally and commercially."
The 54th annual Grammy Awards show is to take place Feb. 12 at Staples Center in Los Angeles.