June 24 (UPI) -- Production began this week in Atlanta on Tag, a big-screen comedy starring Ed Helms, Jake Johnson and Hannibal Buress.
Directed by Jeff Tomsic, the movie was inspired by the Wall Street Journal article, "It Takes Planning, Caution to Avoid Being It."
"For one month every year, five highly competitive friends hit the ground running in a no-holds-barred game of tag they've been playing since the first grade -- risking their necks, their jobs and their relationships to take each other down with the battle cry, 'You're It!' This year, the game coincides with the wedding of their only undefeated player, which should finally make him an easy target. But he knows they're coming ... and he's ready," a studio synopsis explained.