Chloe Grace Moretz is 'appalled and angry' at new film's ad

Wade Sheridan
Chloe Grace Moretz has apologized for an ad that appeared for her new film, Red Shoes and the Seven Dwarfs. File Photo by Christine Chew/UPI.
Chloe Grace Moretz has apologized for an ad that appeared for her new film, "Red Shoes and the Seven Dwarfs." File Photo by Christine Chew/UPI. | License Photo

June 1 (UPI) -- Chloe Grace Moretz has apologized on Twitter for the marketing materials used to promote her upcoming film, Red Shoes & the Seven Dwarfs, which were criticized as promoting a body-shaming message.

A poster for the animated film, which stars Moretz in a reboot of Snow White, was spotted at the Cannes Film Festival. It featured the tagline "What if Snow White was no longer beautiful and the 7 Dwarfs not so short?" It depicted a tall, thin version of Snow White standing next to a shorter, heavier version of herself.


"I have now fully reviewed the mkting for Red Shoes, I am just as appalled and angry as everyone else, this wasn't approved by me or my team," Moretz wrote, citing the poster's backlash on social media.

"Pls know I have let the producers of the film know. I lent my voice to a beautiful script that I hope you will all see in its entirety," the actress continued. "The actual story is powerful for young women and resonated with me. I am sorry for the offense that was beyond my creative control."

The storyline for Red Shoes & the Seven Dwarfs features red shoes that transform a princess from being short and curvy to tall and slender.

Model Tess Holliday shared the poster on Twitter and wrote, "How did this get approved by an entire marketing team? Why is it okay to tell young kids being fat = ugly?"

A trailer for the film was pulled offline following the response to the poster.

One of the film's producers, Sujin Hwang, addressed the controversy by telling Entertainment Weekly that South Korea-based animation studio Locus has canceled the ad campaign and "wishes to apologize."

"Our film, a family comedy, carries a message designed to challenge social prejudices related to standards of physical beauty in society by emphasizing the importance of inner beauty," Hwang said.

"We appreciate and are grateful for the constructive criticism of those who brought this to our attention. We sincerely regret any embarrassment or dissatisfaction this mistaken advertising has caused to any of the individual artists or companies involved with the production or future distribution of our film, none of whom had any involvement with creating or approving the now discontinued advertising campaign."


The film is seeking distribution and has no release date.

Latest Headlines