UNIVERSAL CITY, Calif., Aug. 31 (UPI) -- Jurassic World: The Exhibition is to have its North American premiere this fall at The Franklin Institute in Philadelphia.
The exhibition will play a limited engagement in Philly from Nov. 25 through April. Its world premiere took place at Australia's Melbourne Museum in March and it has since achieved record-breaking attendance, a press release noted.
"There is no other dinosaur brand in the world that comes close to the Jurassic World franchise," Tom Zaller, president and chief executive officer of Imagine Exhibitions, said in a statement. "Combining the beloved franchise with Creature Technology's dinosaurs and Imagine Exhibitions' immersive design and interaction will, without doubt, be the closest fans will ever come to seeing a dinosaur."
"Bringing Jurassic World to life as an interactive exhibit is truly an awe-inspiring guest experience. We've been so pleased with the incredible engagement that Jurassic World: The Exhibition has experienced in Melbourne, Australia, now is the perfect time to bring the exhibit to Philadelphia and the United States," added David O'Connor, executive vice president of global brand marketing and partnerships for Universal Pictures. "Creating immersive, new ways for consumers to interact with Jurassic World is part of our long-term plan to extend and deepen touch points with the brand worldwide."