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LOS ANGELES, April 12 (UPI) -- Universal Pictures led the field with 44 nods when nominations for the Golden Trailer Awards were announced. The Hollywood studio was recognized for its attention-grabbing previews of Furious 7, Jurassic World, Minions, Unbroken and Ted 2, among others.
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Fox, which gave us Birdman, Kingsman: The Secret Service, Gone Girl and Wild, is up for 41 prizes, while Lionsgate and Warner Bros. tied with 36 nominations apiece.
Lionsgate garnered nods for The Hunger Games: Mockingjay Part 1, Insurgent and The Expendables 3, and Warner Bros. racked up mentions for Mad Max: Fury Road, Tammy, American Sniper and The Hobbit: The Battle of the Five Armies.
Disney rounded out the Top 5 with 20 nominations for films including Big Hero 6, Ant-Man, Avengers: Age of Ultron, Guardians of the Galaxy and Tomorrowland.
Winners are to be announced May 6 at the Saban Theater in Beverly Hills. Among the dozens of trailer award categories are Best Action, Best Animation/Family, Best Comedy, Best Documentary, Best Drama and Best Romance. Honors will also be distributed for excellence in the creation of movie posters.
"The movie trailer is the most important piece of marketing in the studio's war chest. A memorable trailer can make or break a campaign, especially today, when so many people are viewing these materials digitally," Evelyn Watters, executive director of the Golden Trailer Awards, said in a statement. "The first Fifty Shades of Grey trailer was viewed online by an estimated 7 million people in the first 24 hours. A few years ago, The Avengers trailer generated 10 million views in its first day of release. The Golden Trailer Awards celebrates and rewards the best of the best by showcasing the extraordinary and talented artists, editors, executives, and visual effects and animation wizards who have mastered the art of selling a movie in roughly 2 minutes."
