Sandra Bullock to play Tupperware guru in Tate Taylor film

LOS ANGELES, July 22 (UPI) -- Sandra Bullock will star as the famed Tupperaware saleswoman Brownie Wise in the upcoming film adaption of Tupperware Unsealed.

The Bob Kealing book tells the story of Wise, "the driving force behind making Tupperware a household name" and the first woman to appear on the cover of Business Week. Wise is famous for developing the "party plan" system of marketing, in which she sold products by inviting friends and acquaintances to social events that also served as sales presentations.

Sony pictures announced Friday that it had acquired the rights for the film and that Tate Taylor (of The Help fame) will write and direct the movie.

"As a writer-director, Tate has the rare and delicate ability to capture both the romanticism and restrictions of a time and place -- in this case 1950s suburban America," said Hannah Minghella, the president of production at Sony. "His characters are both immediately recognizable while also uniquely iconic."

"Sandy and I have been trying to work together for years," Tate added in the statement. "Finally, I'm very excited to put Tupperware in her hands. This is a collaborative dream come true."

Bullock's future projects also include voicing Scarlett Overkill in The Minions and co-starring alongside Melissa McCarthy in The Heat 2.