100-year-old Universal debuts new logo

LOS ANGELES, Jan. 10 (UPI) -- Hollywood's Universal Pictures, which marks its 100th anniversary this year, has debuted a new logo.

The updated image will be used starting Tuesday on printed materials, while an animated version is to make its first appearance when "Dr. Seuss' The Lorax" has its premiere in February. The Seuss movie hits theaters March 2.

The studio said another significant element of its centennial celebration is the extensive restoration of 13 of its most beloved titles, including "To Kill a Mockingbird," "All Quiet on the Western Front," "Jaws," "The Sting," "Out of Africa," "Frankenstein" and "Schindler's List."

Universal Studios Home Entertainment will kick off the celebration this month with a special 50th anniversary release of "To Kill a Mockingbird," debuting on Blu-ray for the first time.

"This is a proud moment for all of us who've had the privilege of working at Universal Pictures," Ron Meyer, president and chief operating officer of Universal Studios, said in a statement Tuesday. "Our centennial is designed to bring special memories back to longtime movie lovers and fans, and to engage new audiences with our extraordinary library of films for the first time. Our goal, 100 years later, is to preserve, restore and continue the iconic legacy of this studio for generations to come."