6M watch 'Transformers' trailer debut

May 7, 2011 at 12:09 AM
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HOLLYWOOD, May 7 (UPI) -- The new trailer for Hollywood's "Transformers: Dark of the Moon" was downloaded more than 6 million times during its first 24 hours on iTunes Movie Trailers.

Paramount Pictures said Friday it is the most-viewed trailer in the Web site's history.

"When a mysterious event from Earth's past erupts into the present day, it threatens to bring a war to Earth so big that the Transformers alone will not be able to save us," said a synopsis released by the studio.

The third installment of the "Transformers" franchise stars Shia LaBeouf, John Turturro, Josh Duhamel, Tyrese Gibson, Rosie Huntington-Whiteley, Patrick Dempsey, Kevin Dunn, John Malkovich and Frances McDormand.

"'Transformers' represents big summer fun at the movies and iTunes Movie Trailers was the ideal place to debut the latest installment to a global entertainment audience," Amy Powell, Paramount Pictures' executive vice president of interactive marketing and film production, said in a statement.

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