Jan. 13 (UPI) -- Pokémon is recruiting pop star Katy Perry for its 25th anniversary celebration.
The media franchise teased a collaboration with Perry and other artists Wednesday while kicking off its 25th anniversary celebration.
Pokémon shared a video that takes fans on "a walk down memory lane." The video features plush and toy Pokémon while giving a glimpse of past Pokémon games and the consoles they were played on.
At the end of the video, a toy Pikachu is shown skateboarding past marquee lights reading "Katy Perry & Pokémon." Perry is then heard singing the world "electric."
Pokémon also posted a teaser photo of Perry with a Pikachu tail.
"You can't have a party without a playlist! Right, @katyperry? Hope you're ready for some exciting musical surprises this year, Trainers!" the caption reads.
Pokémon said in a press release that it is working on a new music program with Universal Music Group. The project, called P25 Music, will feature Perry and other artists.
"Pokémon has been a constant in my life from playing the original video games on my Game Boy, to trading Pokémon TCG cards at lunch, to the adventures of catching Pokémon on the street with Pokémon GO. I've even visited the Pokémon Cafe in Japan while on tour!" Perry said.
"It is an honor to be chosen to help celebrate a franchise that has given me so much joy in the last 25 years, and to be able to watch it evolve in the ways it's provided that kind of electric joy for the kids in my life and around the world," the singer added.
Pokémon Company International vice president of marketing Colin Palmer said Perry will be "a wonderful ambassador" for the 25th anniversary.
"In Katy Perry, we see a kindred spirit to Pokémon, whose world is bright, fun and uplifting," Palmer said. "Katy is a wonderful ambassador to help us celebrate 25 years of Pokémon, and we can't wait for music fans everywhere to experience the exciting collaborations we have planned."
Moments from Katy Perry's music career
Katy Perry attends an interview session on MuchOnDemand, a celebrity and fan showcase, at the MuchMusic studios in Toronto on December 15, 2008. That summer, her hit song "I Kissed a Girl"
topped the Billboard chart. Photo by Christine Chew/UPI |
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Perry
performed at the Grammy Awards in Los Angeles on February 8, 2009. Photo by Jim Ruymen/UPI |
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Perry performs at Koko in London on February 26, 2009. Photo by Rune Hellestad/UPI | License Photo
Perry performs at the V Festival in Hyland's Park in Chelmsford, U.K., on August 23, 2009. Photo by Rune Hellestad/UPI | License Photo
Perry presented at the
MTV Movie Awards in Los Angeles on June 6, 2010. Photo by Jim Ruymen/UPI |
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Perry
performs on "Today" at Rockefeller Center in New York City on August 27, 2010. Photo by John Angelillo/UPI |
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Perry
performs at the Victoria's Secret Fashion Show in New York City on November 10, 2010. Photo by John Angelillo/UPI |
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Perry greets her husband at the time, Russell Brand, as she arrives at the Grammy Awards in Los Angeles on February 13, 2011. The couple
got divorced in December 2011. Photo by Jim Ruymen/UPI |
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Perry goofs around backstage at the MTV Video Music Awards in Los Angeles on August 28, 2011. Perry
won three awards including the biggest prize of the night for Video of the Year with "Firework" as well as honors for Best Collaboration and Best Special Effects. Photo by Jayne Kamin-Oncea/UPI |
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Perry performs at the Direct TV Super Bowl XLVI Saturday Night concert in Indianapolis on February 4, 2012. UPI Photo | License Photo
Perry arrives for the MusiCares
Person of the Year Tribute to Paul McCartney in Los Angeles on February 10, 2012. Photo by Jim Ruymen/UPI |
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Perry is interviewed at the Billboard Annual Women in Music event where
she is to be honored on November 30, 2012 in New York City. Photo by Monika Graff/UPI |
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Perry
performs at the Kids' Inaugural to honor military families, in Washington, D.C. on January 19, 2013. Photo by Molly Riley/UPI |
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Perry, foreground, attends the premiere of the film with her grandmother Ann Hudson (L) in Los Angeles on July 28, 2013. Her
grandmother died in March 2020. Photo by Jim Ruymen/UPI |
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Perry
performed at the MTV Video Music Awards in New York City on August 25, 2013. Photo by Dennis Van Tine/UPI |
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Perry
performed at the American Music Awards in Los Angeles on November 24, 2013. Photo by Phil McCarten/UPI |
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Perry
performed at the Grammy Awards in Los Angeles on January 26, 2014. Photo by Jim Ruymen/UPI |
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Perry performs "Last Friday Night (T.G.I.F.)" during halftime activities of Super Bowl XLIX in Glendale, Ariz., on February 1, 2015. Perry
won an Emmy for Outstanding Costumes For a Variety Program or a Special for the halftime show. Photo by Art Foxall/UPI |
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Perry
performed at the Grammy Awards in Los Angeles on February 8, 2015. She was nominated for Best Pop Vocal Album and Pop Duo/Group Performance. Photo by Jim Ruymen/UPI |
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Perry mingles with fans upon arriving the world screening of "Katy Perry: The Prismatic World Tour" in Los Angeles on March 26, 2015. Photo by Jim Ruymen/UPI | License Photo
Katy Perry
performs on day four of the Democratic National Convention at Wells Fargo Center in Philadelphia on July 28, 2016. That same summer, Perry released the 2016
Rio Olympics song. Photo by Pat Benic/UPI |
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Democratic presidential candidate Hillary Clinton (R) reacts as
Perry shows her support for Clinton during a rally in Philadelphia on November 5, 2016. Photo by Kevin Dietsch/UPI |
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Perry
performed at the Grammy Awards in Los Angeles on February 12, 2017. Perry joined the
revival of "American Idol" as a judge with Luke Bryan and Lionel Richie the following month. Photo by Jim Ruymen/UPI |
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Perry arrives on the red carpet
at the Costume Institute Benefit at The Metropolitan Museum of Art celebrating the opening of "Rei Kawakubo/Comme des Garcons: Art of the In-Between" in New York City on May 1, 2017. Photo by John Angelillo/UPI |
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Perry
hosted the MTV Video Music Awards in Inglewood, Calif., on August 27, 2017. Photo by Jim Ruymen/UPI |
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Perry
performed a special tribute to Dolly Parton at the Grammy Awards in Los Angeles on February 10, 2019. Photo by Jim Ruymen/UPI |
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Perry arrives on the red carpet at The Metropolitan Museum of Art's Costume Institute Benefit
"Camp: Notes on Fashion" at Metropolitan Museum of Art in New York City on May 6, 2019. Photo by John Angelillo/UPI |
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Perry (L) attends the premiere of "Carnival Row" with her fiancé and cast member Orlando Bloom in Los Angeles on August 21, 2019. In an interview in January 2020, Perry revealed
the spiritual journey the couple is on together. Photo by Jim Ruymen/UPI |
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