Feb. 25 (UPI) -- Gwyneth Paltrow thinks the "This Smells Like My Vagina" candle sold at her company, Goop, is a "feminist statement."
Paltrow, who developed the candle with Heretic founder Douglas Little, explained how the idea for the candle started as a joke.
"Douglas Little, who is the owner of Heretic perfume, we're very close friends and we work together a lot," Paltrow said. "One day we were smelling different fragrances and I was joking around, and I smelled something and I said this as a joke."
"Then I was like, 'Wouldn't that be cool if someone actually had the guts to do that? What a punk rock, feminist statement to have that on your table,'" she said. "Then he made it. I thought he just made me one as a joke, but then the next thing I knew it was on my website."
Paltrow said the candle isn't meant to actually smell like its namesake, but rather to empower women.
"I think a lot of women have grown up with a certain degree of shame or embarrassment around this part," she said.
On Jimmy Kimmel Live!, Paltrow also discussed how Moses, her 13-year-old son with her ex-husband, Chris Martin, isn't embarrassed by Goop selling vibrators for women.
"My son said to me the other day, he was like, 'First I thought it was really embarrassing that there were vibrators on your website. Now I think it's a great thing.' He's like, 'You're a feminist, Mom!'" she said. "I was like, 'Thank you!'"
Paltrow and Martin are parents to Moses and 15-year-old daughter Apple.