Nov. 14 (UPI) -- Celine Dion is proud to introduce a new, gender-neutral children's brand.
The 50-year-old singer partnered with Nununu to launch the stereotype-free kids clothing line Celinenununu.
Dion shared a promo for the brand Tuesday on Instagram. The video shows the star transforming a nursery full of girls in pink and boys in blue into looks from her line.
"I've always loved nununu and what they represent. Partnering with them to encourage a dialogue of equality and possibility makes so much sense," she captioned the post.
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« I’ve always loved nununu and what they represent. Partnering with them to encourage a dialogue of equality and possibility makes so much sense. » - Céline xx… Céline and kids wear brand nununu launch new children’s fashion brand #CELINUNUNU. @Celinununu unites two forces by one voice: fashion has the power to shape people’s minds. The brand breaks stereotypes and inspires children to be free and find their own individuality through clothes. . #Celinununu . . « J’ai toujours aimé nununu et ce qu’ils représentent. Il est donc naturel de m’associer à eux pour encourager un dialogue sur l’égalité. » - Céline xx... Céline et la marque de vêtements pour enfants nununu lance #CELINUNUNU, une nouvelle gamme de vêtements pour enfants. @Celinununu unit deux forces en une seule voix: la mode a le pouvoir de façonner l'esprit des gens. Inspirez vos enfants à être libres et à trouver leur propre individualité à travers les vêtements. . #celinununu
People said Dion worked with Nununu founders Iris Adler and Tali Milchberg to create over 70 styles for children aged zero to 14 years.
"Celinenunu lets children choose outside stereotypes and norms so they can bring from within their own tastes and preferences. We help them feel free, creative, inspired, respectful of one another and happy in the world," she said in a statement.
Dion is parent to three sons, 17-year-old Rene-Charles and 8-year-old twins Nelson and Eddy, with her late husband, Rene Angelil. She posted a rare family photo in October while celebrating Nelson and Eddy's birthday.