Sept. 13 (UPI) -- Insecure star Issa Rae was named the new face of CoverGirl this week.
The 32-year-old actress, who plays Issa Dee on the HBO series, will serve as a brand ambassador for the cosmetics company.
"@issarae YES, you better believe it beautiful, the secret is finally out and we couldn't be happier!" CoverGirl announced in an Instagram post Tuesday. "YOU ARE EVERYTHING and we are so honored to welcome you to the #COVERGIRL family!"
Rae came to fame with the YouTube series Awkward Black Girl before creating Insecure. She paid tribute to the theme of the web series while reacting to her CoverGirl news online.
"I remember being an awkward black girl in high school, reading the pages of my favorite magazines, casually flipping through @COVERGIRL ads, singing their slogan in my head. Never EVER in my life did I imagine I'd be one," the star wrote. "I am SO honored and SO excited for what's to come."
I remember being an awkward black girl in high school, reading the pages of my favorite magazines, casually flipping through @COVERGIRL ads, singing their slogan in my head. Never EVER in my life did I imagine I'd be one. I am SO honored and SO excited for what’s to come. Visit @COVERGIRL to learn more #COVERGIRLMADEAdvertisement
A CoverGirl representative said in a statement to Glamour that Rae's humor, approach to life and candidness made her a perfect ambassador for the brand.
"With her characteristic wit and charm, unique observations on life and culture, and outspoken but relatable nature, Issa truly embodies the CoverGirl spirit of inclusive self-expression, inspiring people to embrace what makes them unique and confidently represent that to the world," the rep said.
"Becoming a CoverGirl means a lot because the brand recognizes just how important it is for people to embrace their individuality and express themselves in unique and diverse ways," Rae added. "This has been a major part of my personal journey and a message that I want to share with others."
Insecure completed a second season Sunday after being renewed for a third in August.