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The Weeknd supports Selena Gomez's new ad campaign

Gomez was named the new face of Coach handbags in December.

By Annie Martin
The Weeknd (R) and Selena Gomez attend the Costume Institute Benefit at the Metropolitan Museum of Art on May 1. The singer shared a photo from Gomez's newly-released Coach campaign Wednesday. File Photo by John Angelillo/UPI
1 of 3 | The Weeknd (R) and Selena Gomez attend the Costume Institute Benefit at the Metropolitan Museum of Art on May 1. The singer shared a photo from Gomez's newly-released Coach campaign Wednesday. File Photo by John Angelillo/UPI | License Photo

June 23 (UPI) -- The Weeknd showed his support for girlfriend Selena Gomez's new ad campaign this week.

The 27-year-old singer played the proud boyfriend by sharing a photo from Gomez's newly-released Coach campaign Wednesday on Instagram Stories.

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The Weeknd chose a sultry shot of Gomez reclining in the backseat of a car with a fur coat and leather bag. He captioned the image with five diamond emojis.

Gomez herself bragged about The Weeknd on Instagram Stories this month after the singer appeared on the cover of Forbes. She also shows her support for the recording artist by attending his concerts.

"I love being supportive," the star said on the June 5 episode of SirirusXM's The Morning Mashup. "I love just being there and just kind of having somebody's back. It feels good. I haven't had that feeling in a while."

The Weeknd shared a photo from Selena Gomez's newly-launched Coach campaign this week. Photo by The Weeknd/Instagram Stories

The Weeknd and Gomez were first linked in January, and made their red carpet debut as a couple at the Met gala in May. Gomez recently said she went public with The Weeknd because she's happy and uninhibited with the singer.

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"I'm genuinely myself," the star said June 9 on On Air with Ryan Seacrest. "I just think it's really hard when I would want to spend so much time hiding things. It's too much pressure."

"I'm so happy with my music, my health is most important, my family is most important, but at the same time I just want to be happy. So if that's me just being myself, then I really don't care," she explained.

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