March 7 (UPI) -- Prince Jackson , the son of Michael Jackson, talked about his charity venture Heal Los Angeles Monday during an appearance on Good Morning America.
Jackson said the organization was inspired by his father's own Heal the World company and it's goal is to end child abuse, homelessness and hunger.
"Recently, we have partnered with a charity called A Sense of Home, which supports foster kids who have aged out of the system in a sort of preempt against homelessness because it's very hard to get on your feet once you've gotten out of the system," the 20-year-old explained to GMA's Robin Roberts.
In addition to Heal Los Angeles, Jackson said he heads his own production company, titled King's Son Productions.
"My father was the King of Pop and King's Son Productions has this mantra where a title is earned, but a name is given," Jackson said. "So, I was born as Prince and that was the name my dad had given to me, but my dad had earned the epithet King of Pop and that's through hard work and years of training and everything that he worked so hard to get. So it's a form of motivation because my name is Prince, but for all intensive purposes I am the King's son — working to get my own epithet."
Jackson has since worked on the music video for "Automatic" for artist Omer Bhatti.
"After doing 'Automatic,' I had done some research, which I should've probably done before, but I had found out that my dad's music video 'Scream' was actually one of the most expensive music videos to make—adjusted for inflation of course, but I take a lot of inspiration for that as well with the long form of storytelling in music videos because music is an art," he said. "It's something that should come from your heart and having an accompanied visual really can tell the story."
When asked to pick his favorite music videos his dad made, Jackson spoke of his fondness for "Moonwalker" and "Smooth Criminal."