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Gigi Hadid and Stuart Weitzman team up to create 'hiker-inspired, high-heel combat bootie'

By
Karen Butler
Model Gigi Hadid attends the launch of her Tommy X Gigi collection at Tommy Hilfiger Omotesando in Tokyo, Japan, on October 12, 2016. Photo by Keizo Mori/UPI
Model Gigi Hadid attends the launch of her "Tommy X Gigi collection" at Tommy Hilfiger Omotesando in Tokyo, Japan, on October 12, 2016. Photo by Keizo Mori/UPI | License Photo

NEW YORK, Oct. 25 (UPI) -- Designer footwear company Stuart Weitzman says it has collaborated with social supermodel Gigi Hadid, the face of its fall ad campaign, on the Gigi Boot.

The creation is described as a "hiker-inspired, high-heel combat bootie."

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A short film directed by James Franco and starring Hadid, titled "#doitright," will kick off the Gigi Boot's global retail debut on www.stuartweitzman.com. It was shot at Gleason's Gym in Brooklyn.

"The dynamic film features Gigi as 'the champ,' as she jabs and moves around the boxing ring, dominating every opponent -- all while wearing the Gigi Boot," a press release noted. "Art imitates life in the film, as the boxing concept was inspired by Hadid's real-life workout regimen -- and, like the global advertising campaign, it captures her power, agility and gracefulness. The energetic visuals are enhanced by the upbeat soundtrack 'Do It Right' by Martin Solveig and Tkay Maidza."

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